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Corporate Manifesto

Nestlé "Manifesto": Para kanino ka bumabangon?

What does Nestlé's popular new "manifesto" really manifest?

Manifesto (Bangon)
Director: Henry Frejas/Publicis Manila
Client: Nestlé Philippines
2010

A spectre is haunting our TV screens, the spectre of Nestlé corporate social responsibility.

In Nescafé Classic’s new advertisement curiously entitled “Manifesto,” the multinational company Nestlé teases Filipino consumers through what one reviewer dubs as “a thought-provoking and inspirational” 60-second television commercial which purportedly awakens (bangon) and revives the Filipino sense of community, patriotism, and development. (more…)

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18 Oct 2010 (Mon) at 1:56 pm 10 comments


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